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UX/UI Case Study
Role/Team
UX Design Student
Team of 4 Members
Tools
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Duration
4 Months
Aug 2021 - Dec 2021
Click to view stakeholder analysis
Defining the Problem
- We wanted to solve the issue connecting students and young adults through events in their area.
- When moving to new areas, it can be difficult to find events and meet new people.
- You often find some first-years or new students with no idea where to start looking for social experiences.
Problem Statement
Based on identifying what stakeholders would benefit the most from the project, we deducted that young adults, especially those who just moved to a new place and started a new chapter of their life struggle to meet new people and find activities to do.
User Research
The general board of participants in our survey were college students all having the same relative issue. We used Google Forms to calculate user data which included 19 different participants across multiple campuses.
Findings:
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Age range around 18-24 (Young Adults)
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Users tend to meet new people on or close campus
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Most students meet friends in the early years of school life to then keep those friends in the following semesters
Design Insights:
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Create a post advertising my organization’s meetings
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The ability to search through all the clubs and organizations so that I can browse through all the options
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To be able to create a personalized profile
User Scenario
The scenario is centered around the club leader trying to find a way to spread the word about their organization’s existence. The leader is in charge of running the club and maintaining its members. This also includes bringing new members to help grow the club in size.
Problem: Club Orangizer needs a way to reach out to as many people as possible.
Click to view scenario
Customer Journey
Team members collaborated on a precise Customer Journey Map that gives us a clear goal of what we have to accomplish to meet customer demands.
UX App Map
The team created a site map to help aid in the process of the overall structure of our app.
The Find Your Place mobile application has four main interfaces and features for the user to interact with:​
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User Profile​
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Create A Post
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Homepage (Your Page)
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Explore Page
Typography & Colors
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Font Used
Poppins
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
1234567890
Poppins is one of the Geometric sans serif typefaces have been a popular design tool for building websites.
Poppins Extra Light
Poppins Semi Bold
Poppins
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Colors Used
Low Fidelity
The team each created mockups that helped us gain user feedback to refine our app before prototyping. My task was to work on the "Edit Profile" page with any associated features.
These were original designs I had created for the Edit Profile section.
We removed this Affiliation/Orgs frame at a later date to help simipleify the design.
This was the final version of the user profile page.
The user can now input information about themselves, but also can access different parts of the application through clickable icons.
It features a more redefined look by utilizing the space to include a more unique layout.
High-Fidelity Wireframes
Conclusion
In the end, users found the experience to be pleasing, however there were areas of the app that left some wanting more during the time of use. Feeback from our users can be shown by their comments left from the testing phase:
• "Easy to use, trouble with navigation. Not too colorful, but enough to where the user isn’t overwhelmed."
• "Creating a post information is important to the events, but it should be more specific as to what is required to make a post."
• "RSVP feature is nice for seeing event attendees but requires a lot of repetitive
information to RSVP."
Systems Usability Scale: 76.5
Overall, we had made 12 serious changes to the app. The highlights are as follows:
• Settings menu.
• Added a follow button to the organization.
• Improved feedback after the task was completed.
• Added commenting functionality.
• Added reporting
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